Skip to content

WELCOME TO OUR STORE

SUPPORT OUR WORK

  • HOME
  • MAGAZINE
    • CURRENT ISSUE
    • BACK ISSUES
    • FIND SELVEDGE
    • ORDER FAQS
    • CONTACT US
  • SUBSCRIBE
    • FOR YOURSELF
    • FOR SOMEONE ELSE
    • FOR AN INSTITUTION
    • FOR STUDENTS
    • SUBSCRIBER ACCESS
    • SUBSCRIBER FAQS
    • CONTACT US
  • SHOP
    • SELVEDGE GOODS
    • ARTISAN GOODS
    • MAGAZINES
    • WORKSHOPS
    • TALKS
    • MEET THE MAKER
    • BOOKS
    • ORDER FAQs
    • CONTACT US
  • LEARN
    • BOOK A WORKSHOP
    • BOOK A TALK
    • LISTEN TO A TALK
    • MEET THE MAKER
    • TRAVEL WITH US
    • EVENT FAQS
    • CONTACT US
  • ARTISANS
    • SHOP
      • ALL
      • CLOTHING
      • INTERIORS
      • ACCESSORIES
      • TOYS
    • EXPLORE
    • ACCESS TALKS
    • WATCH SLOW TV
    • LISTEN TO PLAYLIST
    • CONTACT US
  • COMMUNITY
    • READ OUR BLOG
    • JOIN OUR COMMUNITY
    • SLOW TV
    • LISTEN TO A PODCAST
    • VISIT A TEXTILE COLLECTION
    • SEE AN EXHIBITION
    • ENTER A PRIZE DRAW
    • MAKE A PROJECT
    • CONTACT US
  • COLLABORATE
    • ADVERTISE WITH US
    • WORK WITH US
    • WRITE FOR US
    • WRITE FOR THE BLOG
    • BECOME A STOCKIST
    • CONTACT US
    • SEE ARTISAN INFO
  • STORY
    • READ OUR STORY
    • GET TO KNOW US
    • READ ABOUT US
    • CONTACT US
Log in
  • Facebook
  • Pinterest
  • Instagram
  • YouTube
  • Vimeo
Selvedge Magazine
  • HOME
  • MAGAZINE
    • CURRENT ISSUE
    • BACK ISSUES
    • FIND SELVEDGE
    • ORDER FAQS
    • CONTACT US
  • SUBSCRIBE
    • FOR YOURSELF
    • FOR SOMEONE ELSE
    • FOR AN INSTITUTION
    • FOR STUDENTS
    • SUBSCRIBER ACCESS
    • SUBSCRIBER FAQS
    • CONTACT US
  • SHOP
    • SELVEDGE GOODS
    • ARTISAN GOODS
    • MAGAZINES
    • WORKSHOPS
    • TALKS
    • MEET THE MAKER
    • BOOKS
    • ORDER FAQs
    • CONTACT US
  • LEARN
    • BOOK A WORKSHOP
    • BOOK A TALK
    • LISTEN TO A TALK
    • MEET THE MAKER
    • TRAVEL WITH US
    • EVENT FAQS
    • CONTACT US
  • ARTISANS
    • SHOP
      • ALL
      • CLOTHING
      • INTERIORS
      • ACCESSORIES
      • TOYS
    • EXPLORE
    • ACCESS TALKS
    • WATCH SLOW TV
    • LISTEN TO PLAYLIST
    • CONTACT US
  • COMMUNITY
    • READ OUR BLOG
    • JOIN OUR COMMUNITY
    • SLOW TV
    • LISTEN TO A PODCAST
    • VISIT A TEXTILE COLLECTION
    • SEE AN EXHIBITION
    • ENTER A PRIZE DRAW
    • MAKE A PROJECT
    • CONTACT US
  • COLLABORATE
    • ADVERTISE WITH US
    • WORK WITH US
    • WRITE FOR US
    • WRITE FOR THE BLOG
    • BECOME A STOCKIST
    • CONTACT US
    • SEE ARTISAN INFO
  • STORY
    • READ OUR STORY
    • GET TO KNOW US
    • READ ABOUT US
    • CONTACT US
Log in Cart

Item added to your cart

Access Denied
IMPORTANT! If you’re a store owner, please make sure you have Customer accounts enabled in your Store Admin, as you have customer based locks set up with EasyLockdown app. Enable Customer Accounts
CATCHING THEBE MAGUGU

CATCHING THEBE MAGUGU

October 3, 2022
Share

Image: Courtesy of Thebe Magugu.

Shortly after graduating from The London International School of Fashion, Thebe Magugu launched his eponymous label, in Johannesburg, in 2016. Focussing on "cultural honor, novelty, and uncompromising quality," Magugu's designs employ motifs and details from Africa's "storied past, complex present and exciting imagined futures." He is proud to document "the true face of contemporary South Africa." 

Image: Courtesy of Thebe Magugu.

In 2019, Thebe Magugu became the first African designer to receive the LVMH Prize for emerging talent. In the same year, he took the top prize in the International Fashion Showcase. Since then, he has produced several major solo collections, and collaborated with Adidas on the AW22 sportswear collection Finding Beauty.

Image: Courtesy of Thebe Magugu.

This month, Magugu will present his first fashion show outside Johannesburg. Showcasing highlights from his collection Discard Theory, inspired by fabrics discarded by Europe and America, the show forms part of the Fashion in Motion series, supported by Libbie Scher Mugrabi, at London's V&A.  

To create the 25 looks that will show, Magugu visited Dunuza, a site in Johannesburg where clothes discarded by Europe and America resurface (Dunuza means 'bend over', describing the action of reaching and searching). He describes the collection he has created from this source material as 'trickle-up fashion'— an inversion of the 'trickle-down' theory that presents fashion as a hierarchal and class-based industry.

Image: Courtesy of Thebe Magugu. 

Magugu says: "For this collection I thought about national identity politics, and how western influence has penetrated indigenous dress. Often times, I see a woman in downtown Johannesburg wearing a shweshwe wrap skirt – a fabric often worn for traditional ceremonies – but paired with a Vodafone or Manchester United tee. I found that Dunuza acts as a nexus between local and global, throwing everything into a melting pot that produces a post-modern interpretation of what African fashion is, and I’m delighted that I can bring these looks to the V&A for Fashion in Motion."

This Fashion in Motion takes place during the V&A's Africa Fashion exhibition, which includes work from Magugu’s Autumn/Winter 2021 collection, Alchemy.

There will be four free fashion shows, at 13:00, 15:00, 17:00 and 20:00 BST, on Friday 7 October in the Raphael Court of the V&A.

Booking is essential, with limited tickets available here.

 

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.

Invalid password
Enter

Quick links

  • SEARCH
  • ABOUT US
  • T&Cs
  • FAQs

Subscribe to our newsletter by entering your email address below. "I just wanted to say how much I admire your informative and inspirational newsletters - I always look forward to them!" Tricia, San Rafael, USA

  • Facebook
  • Pinterest
  • Instagram
  • YouTube
  • Vimeo
Payment methods
  • American Express
  • Diners Club
  • Discover
  • Maestro
  • Mastercard
  • Visa
© 2023, Selvedge Magazine Powered by Shopify
  • Choosing a selection results in a full page refresh.