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Vamika: A Journey of Tradition and Empowerment of Kalbeliya community

Vamika: A Journey of Tradition and Empowerment of Kalbeliya community

March 12, 2024
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In the heartland of Rajasthan, where the vibrant hues of culture and tradition paint the landscape, there exists a brand that stands as a testament to the resilience and creativity of its people. Vamika, born out of a profound dedication to preserving nomadic tribes' crafts and empowering the Kalbeliya community, is more than just a fashion label – it is a symbol of hope, tradition, and empowerment.



The inspiration for the name Vamika can be traced back to a joyous occasion. In December 2023, one of the Kalbeliya artisan gave birth to her first born daughter. The founder Juhi Sharma shares a special bond with the artisan and her family. She had the opportunity to name the daughter Vamika. Her arrival brought immense happiness not only to her family but also to the entire community. This further inspired the name for Vamika Brand.


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