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WARDROBE REVOLUTION WEEKEND: RODRIGO MÜLLER

WARDROBE REVOLUTION WEEKEND: RODRIGO MÜLLER

August 20, 2022
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Image courtesy of MODA.DOC

Creator of the MODA.DOC América Latina project, Rodrigo Müller is a Brazilian who works as an international model and film producer. Rodrigo has a broad view of the fashion system. His studies in Sociology, Law, Environmental Law and Cinema provide a solid foundation for his work. He is as a producer, director, screenwriter and director of photography for PLUS Art Films. Created in 2018, PEOPLE LIKE US Art Films works with established and emerging professionals to create emotional and sensory stories designed to spark and inspire debate among audiences. Creator of the MODA.DOC América Latina project, Rodrigo is a Brazilian who works as an international model and film producer. Rodrigo has a broad view of the entire fashion system. His studies in Sociology, Law, Environmental Law and Cinema provide a solid foundation for his work.


Image courtesy of MODA.DOC

Rodrigo Müller asks, "what is progress?" Going towards an abyss or stopping and returning to the origins? Due to the mass production model (fast fashion), the fashion industry has become one of the most polluting on the planet and, consequently, a major problem for humanity. After decades of abuse and excess, ethics and sustainability values become part of this industry. For the first time in the history of fashion, design becomes as important as people and raw materials. The fashion market in Latin America represents a creative environment with an innovative force for the new realities of the planet. As part of the Wardrobe Revolution Weekend, online talk on Saturday 8 October 2022. Rodrigo Müller will share his ambitions for MODA.DOC América Latina as the project is documented in a series that will show people who are transforming the fashion industry, starting in Mexico and travelling through countries such as: Argentina, Brazil, Bolivia, Colombia, Chile, Costa Rica, Ecuador, Guatemala, Peru and Uruguay. Rodrigo Müller will discuss the opportunity that he believes exists in Latin America to create an ethical and sustainable fashion system.


Image courtesy of Wikimedia Commons

We asked Rodrigo Müller for his advice on creating a sustainable wardrobe? Here is what he said....


"We must develop the notion of conscious consumption. Consumers must look past the influence of the media and start to give themselves the right to question, research, choose and ask. It is the consumer, in a way, who has the real power - the power of 'demand' as the market seeks to respond to 'demand'. 

George Orwell said, "The mass keeps the brand, the brand keeps the media and the media controls the crowd”. So, I believe, we can buy less and choose well. It’s the best way to have a sustainable wardrobe and lifestyle. If we change behaviour, the market changes as well. I always say, you can’t buy happiness, but you can buy local. And it’s kind of the same!"


Image: Climbing Cholitas of Bolivia - a group of women who climb the mountains with their typical clothes, the polleras. Image courtesy of Harold Martinez.

Hear more about Rodrigo's projects to create a sustainable textile industry alongside other like-minded textile and clothing pioneers on Saturday 8 October 2022 at our Wardrobe Revolution Weekend. The event will be held on Zoom and will comprise a fast-moving Japanese-style seminar with 20 speakers, including a documentary filmmaker, activists, designers and artists, each of whom approaches the environmental crisis happening in our wardrobes from a different perspective. Book your ticket on our website here: www.selvedge.org

If you want to learn practical skills to making your clothes last longer, we have organise a series of online workshops exploring techniques and skills to upcycle, reuse and reinvent garments. Find out more about the workshops here: www.selvedge.org.
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1 comment

Great work of traditional hand made dress in deprived area and poor communities when ladies works much harder than men. Congratulatiom

Dimitra Soulioti MScNovember 28, 2022

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