Many designers will attest to the idea that the simplest designs are often the hardest to get right. With nowhere to hide for the makers, it can be difficult for wearers to find good quality, well-made designs without embellishments that shout - especially when it comes to underwear. It was through this very frustration that Laura Schoorl and Rachel Corry decided to set up an alternative underwear range in the form of Pansy.
A contemporary company that focuses on creating plain and simple, organic cotton underwear, Pansy was born from a need for both comfort and ethics in our everyday clothes. Their 100% organic cotton is grown and milled domestically, and their signature minimal underwear is designed and sewn locally. Made in California without a sweatshop in sight, and dyed without using any toxins, every aspect of Pansy underwear strives to occupy the ideal to push back against the many harmful effects of mass-produced fashion. Their underwear is sewn in a factory in San Leandro, the organic cotton they use is grown in Texas and milled in North Carolina, while the natural rubber and elastic are made in South Carolina and the garments are coloured in Novato with fibre-reactive dyes.
Pansy does not only seek to produce environmentally-friendly and ethical garments - the company is also a breath of fresh air in terms of inclusivity. Take a look at their website or catalogue and you won't be bombarded by images of catwalk-thin Victoria Secret models. Instead, you will see women. Women of all shapes, sizes and colours. Women with stretchmarks and curves and smiles. Pansy celebrates the inner and outer beauty of all women and makes underwear that the wearer can both look and feel great in.
Spreading the word of ethical craft in the contemporary world, Pansy is offering a Selvedge reader the chance to win a Pansy underwear collection, selected from their range of enticing colours and styles worth £300. To find out more about Pansy please visit www.pansy.co.