Collection: RAASLEELA TEXTILE
RaasLeela is an all-women brand; from the head designer to the artisan and Hetal Shrivastav is the Founder & Designer. Hetal started Raasleela in 2013. Each piece is neatly sewn, hand-sewn, and impeccably finished. Clearly, thought has gone into the placement of each fragment. Turn the dress inside out, and more hand stitching becomes visible. It appears as though the entire outfit has been pieced together one stitch at a time. Even the letters on the label RaasLeela are hand embroidered. Beautiful, conscious, sustainable and very friendly to the Earth above all. Each item on the rack – unisex shirts, pear-shaped midis, shepherd’s jackets, flaring skirts and carrot pants – is made from kora or unbleached, undyed, unprocessed cotton. Some of it is fashioned using a coarse form of organic cotton that’s indigenous to the state of Gujarat, India. The five-year-old brand, RaasLeela, calls the state’s principle city, Ahmedabad, home. For the record, RaasLeela describes itself as a sustainable clothing and accessories brand that places great importance on reducing textile waste. And, those aforementioned colourful scraps are fabric debris generated by other local design houses (which explains the random shapes), and repurposed as embellishment on the off-white base fabric, the only kind of fabric that the brand uses. Reusing waste fabric is RaasLeela founder Hetal Shrivastav’s attempt at being part of the solution to the problems of textile waste.